CHOICES & STEPS



Creation of the brand strategy for young talent: CHOICES&STEPS











Choices & Steps is the HUAWEI work philosophy to incorporate young talent to the company.










We designed the name and the identity of the talent programmes that were born from Choices&Steps.
















WHAT WAS THE FOLLOWED STRATEGY?


Naming + Social Media + Brand Positioning + Target Centric












We developed the next actions


Creation of a new visual identity

We developed brief Social Media visual impacts

We made an explicative video

We created a website explaining the concept





www.huaweichoicesandsteps.com




Young talent programmes naming