CHOICES & STEPS



Creation of the brand strategy for young talent: CHOICES&STEPS









Choices & Steps is the HUAWEI work philosophy to incorporate young talent to the company.






A way to understand young talent in which personal and professional develoment are build from the person.















We designed the name and the identity of the talent programmes that were born from Choices&Steps.













WHAT WAS THE FOLLOWED STRATEGY?


Naming + Social Media + Brand Positioning + Target Centric









We developed the next actions

Creation of a new visual identity

We developed brief Social Media visual impacts

We made an explicative video

We created a website explaining the concept





www.huaweichoicesandsteps.com




Young talent programmes naming

ALL CASES